If you look over the years, the styles have changed - the clothes, the hair, the production, the approach to the songs. The icing to the cake has changed flavors. But if you really look at the cake itself, it’s really the same.
— John Oates

Listen to Season One, Episode #3 Now

Whether a Christmas sweater for your mom or a thong for yourself, clothing isn't just a reflection of who we are - it's a reflection of both our aspirations and our insecurities. On this episode, Mohnish, Kevin, and Armi cover:

- Why does wearing good clothing matter?

- Why do Mohnish and Kevin call one of their friends a Goose?

- How can you wear clothes that a) reflect who you are and b) is valued by other people?

- What is signaling theory and how does it affect nearly everything you do?

- And more, all on this episode

P.S. Want to ask us a question and get it answered on the podcast? Do it, we dare you.

To download the episode as an MP3, click here, then right click and hit "Save As"

Research, Fun Stuff, and More

- Out of a lot of theories out there, Signaling Theory has incredible explanatory power about why we do the things we do. Why does a gazelle jump high in front of potential predator? It's trying to signal to predators that it's fit, it's fast, and shouldn't be chased. Hawaiian t-shirts? You're trying to unconsciously or consciously signal to the world that you're laid back, or your a dad. Get the signals right, and you'll convey honest signals that convey the right traits to the right people. 

- Kevin said evolvement (!?!) instead of evolution, which I thought was hilarious. 

- Here's the article and study from the podcast which you can read about in the Harvard Business Review. It's really fascinating and here's the key line: "[Signaling] theory predicts that people wear expensive clothing to flaunt that they can afford it, thereby increasing their status in the eyes of others." 

-  Here is an amazing video of Improv Everywhere pulling a stunt at the New York Abercrombie & Fitch with 111 guys.  If you're unaware of what the inside of an Abercrombie & Fitch is like, imagine if a nuclear bomb filled with wood-scented cologne dropped on a group of 30 shirtless guys working on a boat and they're totally cool with it. 

- If you're a guy and you have no idea what you're doing: Men's Style Lab. I personally tried this out, and they basically have people on staff who get on the phone with you, talk about your style preferences, and then ship you a box of clothes. You try on the clothes, and the ones you don't like, you ship back. It's awesome. I tried it out once (not sure why just once), but all the pieces I kept, I still use. 

Credits and Special Thanks

Main Host: Mohnish Soundararajan

Co-Hosts: Kevin Sanji and Armi Legge

Research: Mohnish Soundararajan and Armi Legge

Content Ideation and Feedback: Mohnish Soundararajan, Vysali Soundararajan, and Justine Brumm

Editing: Mohnish Soundararajan and Kevin Sanji 

Music: CJ Beats