You see this cute little vial here? It’s crack - rock cocaine - the most addictive form. You think it’s the glamor drug of the 80’s? Well, that’s the point of this friendly little reminder. It can kill you.
— Clint Eastwood

Listen to Season 3, Episode 1

Humans are bad. We're ridiculous. And we act in complex ways that I honestly have no idea how to describe. From Nancy Reagan's "Just Say No" anti-drug campaign to the reality of teaching low-income students, we figure out: Why is changing and understanding human behavior so hard? To boot: What's the best way to change human behavior in a hopeless situation? We cover:

- Did the "Just Say No" anti-drug campaign work?

- What are the hidden sources of bad behavior?

- How does complex, emergent behavior work?

- What is the Gloomy Prospect?

- Why is the learning-to-see model so effective at causing good behaviors?

And more, all on this episode. 

P.S. Sign up for the email list and get your mind blown every other Tuesday. 

 

The Facts

- Eric Turkheimer is the guy behind the concept of "The Gloomy Prospect" and he's brilliant. This entire podcast was conceptually possible because of the incredible book, The Social Animal by David Brooks, which talks about his ideas. Side note: read that book - it is awesome.

- Want to know more about the "Just Say No" campaign? Read Contagious by Jonah Berger - there's an awesome chapter explaining why everything that happened, happened. 

- Here's the PSA video with Clint Eastwood and Nancy Reagan from the "Just Say No" anti-drug campaign - pretty fun to watch

 

Production and Credits

Host, Research, Sound Design, Editing: Mohnish Soundararajan

Co-Host: Kevin Sanji

Feedback: Jarrod Sport, Kevin Sanji, and Justine Brumm

Intro Music: Electric Mantis

Special Thanks: Eric Turkheimer, for the idea of "The Gloomy Prospect"